Thursday, December 19, 2013

Adam Levine and Proactiv+, Joey Fatone and Bosley, and Public Perception of Celebrity Male Grooming Habits

By Randi Reed

Disclosure: Links provided for illustrative purposes only and do not earn commission.

I’m not into Adam Levine’s music. When it comes to falsetto voice, I think you either love it or you don’t. Falsetto is difficult to do, so I respect those who can, but unfortunately my brain and my ears have agreed to disagree.

However…Maroon 5 singer/ musician / The Voice competition coach / entrepreneur / People Magazine's "Sexiest Man Alive" Adam Levine has won me over for having the b*lls to be a spokesperson for Proactiv+ . A skincare commercial! A rock star! (OK, a pop star.) A guy! Regardless of the money involved, being a guy who endorses a skincare line—even an acne line-- takes guts.

Every smart rock star takes care of his or her skin, because like it or not, in addition to their sound, in a media-driven society, their appearance is part of the presentation. I’m the first to admit that although the music comes first, when they’re onstage, I don’t want my favorite rock stars to look like the guy next door. Onstage, stars aren’t supposed to be average.

Few male stars would admit to actually doing anything to make themselves more attractive, though. While the public demands their celebrities look great—and never fails to take to Twitter to express their disdain when their favorites don’t live up to their expectations--they’re just as likely to become hostile when that celebrity admits to doing something to make themselves look or feel better. No pressure there(!) By endorsing Proactiv+, Adam Levine was taking a risk.

Taking what may be an even bigger risk, ‘N Sync singer / TV personality Joey Fatone (along with The Brady Bunch's Christopher Knight) recently began endorsing Bosley Medical’s HairRestoration procedure. It may sound flip, but a hard reality of celebrity life, such as it is, is that no one wants to see their favorite heartthrob go bald. Facing that in front of one’s own mirror would be hard enough; to do it in front of the judgmental public and media would not be pleasant. A quick perusal of You tube comments on AdamLevine’s Proactiv+ commercial* shows a sample of the type of criticism Adam and Joey Fatone receive from fans and foes alike for their endorsements.

But why shouldn’t men do something to make themselves feel better about how they look, if they want to? Most men don’t have the advantage of makeup tricks to cover what they perceive as flaws, so why should they be made to feel awkward about doing other things?|

I like that these guys did something about what bothered them and took control by essentially saying, “Yeah, I did it, and I like the results, end of story.” In the process, they’re also earning a few bucks and free products and procedures, and they’re helping other people feel better about doing something to make themselves feel better, too.

When you think about it, it’s really no different than what the average beauty blogger is doing. And who can relate more to the public perception of beauty and image, and to the insecurities that can bring, than someone who has to face the public every night onstage?

Rock on, Adam and Joey! And if you're a guy who happens to be reading this, no need to feel awkward. You’re quite welcome here.

Adam Levine (Photo Unknown. Source: Unknown Pinterest, via Google image search.)
Joey Fatone in a Bosley Medical hair restoration commercial. (Source: Google image search.)

*The audio cuts out on this You Tube clip, but I've chosen it because the comments are a good illustration of public commentary.

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