While that may be polite (especially to the cosmetics company or PR reps), it strikes me as unfair to readers and even a little dishonest. The bloggers who do this are only giving readers half the truth, and they’re telling the cosmetics companies only what they want to hear.
I don’t care that “everyone” does it. That’s not good journalism.
It also tells me that in the blogger’s eyes, their relationship with the cosmetics company is more important to them than their readers.
Our readers come first, so that will not happen here. We’re not “everyone.”
The brave companies who want to use feedback to improve their products get it. They understand that if you’re surrounded by “yes people,” you never improve. (That's not a license to be mean about a product, of course. There's a big difference between skewering something and stating what you don't like and how it can be improved.)
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